This logo I created when I was the Creative Director at Garrand & Company. The hot item on the market was the fluorescent light bulb. Because of this new lightbulb, I illustrated a simplified drawing of the bulb to put in the logo. The logo text was bold to create attention to the division, and so it would show up in embroidered patches for hats and shirts. This logo was approved, and we added it to all of the marketing material.