Scott Design was hired to revitalize the design of this fun international recipe digital publication. My challenge was to be sure to add excitement on each recipe page with chef-provided images and stock images from the region the recipe came from. Having started my own side hustle as a baker in 2020 inspired me while working on this project. Working with the editor, we added new recipe categories that increased the marketability of the publication. To make the pages exciting and easier to read, I inserted larger images than in the summer issue and faded certain image edges to help the reader’s eye scan the entire page. I also updated the cover design using background images that feature the issue’s release season.
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