Name: Life Recipe Magazine 2022 Winter Issue
Client: Life Recipe Enterprises, LLC
Category: Editorial
Date: September 20, 2022
Website: Life Recipe Magazine "Frontiers" - December 2022 – March 2023 Winter Issue 03
The Objective:
Update the existing design and layout so it is more enticing to the reader.
Creative Execution:
Having my own side hustle as a baker inspired me while working on this project. Working with the editor, we added new recipe categories that increased the marketability of the publication. To make the pages exciting and easier to read, I inserted larger images than in the summer issue and faded certain image edges to help the reader’s eye scan the entire page. I also updated the cover design using background images that feature the issue’s release season.
Result:
Positive reviews from readers and an increase in subscriptions.