The client Inteserra who provides compliant services to cellphone network providers requested us to develop a logo for their new online service. We wanted to create a logo from the acronym. We approached this logo by creating a graphic element that would visually depict a document edge. Instead of using the lower case “i” in the standard way, we turned one upside down. Then we put an angle graphic that provides an effect that looks like you are peaking through a keyhole. To show how the new logo compliments the corporate logo which is in the upper left corner. When we received the approval, we provide logo files for printing and Web use.