The Objective:
Create a print ad that catches the reader’s eye to inform visitors traveling from a boat that Bucksport has a marina close to every amenity.
Creative Execution:
Living in Bucksport inspired me to design the ad to show everything a visitor by boat can do after they dock. We did this by simplifying the main image and adding scenic photos from the area. We also used a map showing Bucksport’s proximity to popular state attractions. Laying out the text to allow the reader to understand docking options and day excursions quickly gave the ad a nautical feel with nautical flags and boating jargon.
Result:
In 2021 & 2023, all skids have been reserved. This is the first since the marina opened in 2016. Because of the recent no-vacancy issue, the town will move forward with an expansion of the dock system planned in 2020. This new system will also allow for year-round docking. See The Ellsworth American article.