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Event Coordination / Production

55 West on the Esplanade - Breaking Ground Ceremony

Name: Event Coordination and Marketing Client: 55 West on the Esplanade Category: Event Marketing Date: March 1, 2005

The Objective:

Create event graphics and print collateral that brings excitement to a public groundbreaking event. 

Creative Execution:

Our approach for the invite was to notify the media and certain elite people to save the date for the event. This campaign included feather flags and a large background banner showing a digital 3D rendering of the tower. These components allowed for a pleasing media backdrop.


Record turnout for the event and all television stations showed up and each station reported its own spin on the story but the graphics used at the event allowed for a constancy for the viewing public.