Scott Design, LLC
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Event Coordination / Production

55 West on the Esplanade - Breaking Ground Ceremony

Name: Event Coordination and Marketing Client: 55 West on the Esplanade Category: Event Marketing Date: March 1, 2005

The Objective:

Create event graphics and print collateral that brings excitement to a public groundbreaking event. 

Creative Execution:

Our approach for the invite was to notify the media and certain elite people to save the date for the event. This campaign included feather flags and a large background banner showing a digital 3D rendering of the tower. These components allowed for a pleasing media backdrop.

Result:

Record turnout for the event and all television stations showed up and each station reported its own spin on the story but the graphics used at the event allowed for a constancy for the viewing public.