Scott Design
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River Rocks Label

Name: River Rock Chocolates Packaging Client: Huckleberries Card and Gift Category: Packaging and Self Promotion Date: October 23, 2019

The Objective:

Update packaging graphics that would entice tourists to purchase chocolates as a memento. 

Creative Execution:

Our approach for the new design was to make the town where the chocolates were purchased featured on the label. We also directed a photoshoot of the Penobscot Narrows Bridge as seen from the town. We updated the font layout and colors.


Sales of the product doubled compared to previous years.